Clarity Branding

Clarity Insurance is a faux company developed by Team No Humans as a 6 month Student Major Project during 2020. My Role involved a large amount of logo design, UX/UI Design and motion design.

I researched our target demographic, competitors designs and common thematic when creating this logo design. Elements such as colour, font and monogram integration were all intentionally thought out to present a professional and well developed brand identity.